Emma Rumni
London (Reuters) – even if US President Donald Trump’s tariffs are not required, threats and uncertainty caused by levies and out of re -levies are already worth the money of the Tequila sector and could lead to a temporary delay in sales, and investors, investors, investors, investors, investors, investors, investors, investors said.
25% tariffs, initially to be applied in February and briefly in their place on March 4, before being stopped in both cases, threatening billions of dollars imports from huge manufacturers such as Diageo and Becele themselves.
They encouraged businesses and users to stock up on Tequila, which can only be made in Mexico, freeze plans to expand, and divert resources elsewhere.
Some manufacturers, restaurants and drinkers have accumulated huge stocks of tequila, sometimes up to six months – a bet that will pay off if tariffs are required. But manufacturers say this also has costs, injuring the sector, even if the tariffs are canceled.
“No matter what happens … is a paid price,” says Mike Novi, CEO CEO of Calabasas Beverage Company, which runs the Tequila brand, founded by Kendall Jenner, 818 Tequila.
The company asked for its distillery to work as overtime workers during December in December to deliver a product worth about six months to the United States before the tariffs, Novi said, adding that these costs up to $ 2 million while storage fees would add about 10% to their costs.
The company had also set a planned rental and launch of the products in detention, he said, it also cost opportunities.
Brian Rosen, founder of Investbev, an investor who partnered with alcoholic beverages at an early stage to help them grow, said the Tequila Companies in his portfolio also built six months of delivery and pay up to $ 20,000 per container for storage delivery.
Such storage costs could only push some pricing brands – another expected effect of tariffs that can now occur, even if not applied, he said.
The impact on Tequila – a bright place for the spirits industry against the background of a sharp decline in the wider sales of spirits – shows the security of Trump’s efforts to break and process global trade relations in favor of the United States.
It comes at a time when businesses that rely on Tequila, from top alcohol manufacturer Diageo, whose Don Julio Tequila brand leads to small restaurants whose margarita sales help keep them in voyage are struggling with long -term high interest rates and inflation.
Diageo and Becele, the largest tequila manufacturer in the world, told investors earlier that they were loaded with tariffs. Diageo declined to comment and Beck did not answer questions.