By Joanna Sluchinski
London (Reuters) -TUI wants to attract the China and the United States in its new hotels in Asia and offers more expensive destinations in Eastern Europe, as Europeans who are aware of the budget are spending less and reserves more short vacations, said The best CEO.
The plan is part of an extension that is already underway for the German group, whose package vacations in the amount of all for decades are popular with the Germans and Britons seeking the sun and the sea in southern Europe, Turkey and Egypt.
The largest tour operator in Europe has exceeded its home grass in recent years with packages to more remote places like Zanizibar, eavesdropping on a high-end bump after the Covid-19 pandemic.
She now wants to lure Americans and Chinese travelers to hotels who build in China and Southeast Asia, as well as on hot spots, such as Tenerife, in front of Reuters.
The group, which transferred its list from London last year to Frankfurt, plans to open 22 new hotels in China and Southeast Asia over the next three years, taking care of Chinese travelers who have been avoiding traveling to Europe since Covid.
“It is important for us to be in more and more markets, and to balance the risk in general,” Ebel said.
Earlier this month, the weak results and slow data on TUI reservations and its less competitor to the United Kingdom have sparked concerns about the delay in European demand, knocking out their shares. Inflation has increased costs in earlier popular destinations, such as Turkey.
Although demand remains strong, tourists from key European markets, such as the UK and Germany, spend less on their holidays and book more short and more affordable stay, according to tourist associations and company data.
Traditional travel operators such as TUI also face competition by relatively new participants, such as Airlines EasyJet and IAG, owned by BA, which have launched package holiday companies in recent years and by Airbnb and other home -made platforms.
“The value for money remains a key consideration for tourists, with consequences for choosing a destination, the length of stay and the cost of a destination,” the European Commission on Travel (etc.) in its annual report, published last week, said. Last year, the average holiday duration fell compared to 2023.
German and British economies are more results last year, as worries about high inflation are deteriorating and companies are struggling with high costs and competition from China.
The bigger part of 20 million TUI customers worldwide come from Germany and Central Europe, as well as from the United Kingdom and Ireland.