After the highly variable 2024, the electric vehicle market (EV) has not stabilized so far in 2025. The lack of focus of the US Presidential Administration on clean energy has led to dubious prospects for the industry.
Once the most promising startup in the sector, Rivian (S)Rnvn)) is caught in the midst of a complex economy and faces constant challenges as it is struggling to compete with Tesla (S)Chip)) S Its electric trucks and SUVs remain popular with the company’s fanbase, but this is not enough to stimulate healthy stock growth.
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AS Thestreet ‘S James Ochoa reports, CEO of Rivian RJ Scaringe, has recently tried to copy Musk’s tactics as a means of default of enthusiasm for its new EV models among fans, but it may be too late. However, the company made it clear that it was not only focused on cars.
Rivian explores a new transport area that most people have probably not seen.
In an industry dominated by Tesla, consistent acceptance is the key to success for any start -up. Staying the competitiveness of a company whose resources and scope surpasses all others is discouraging.
Rivian seems to rise on the occasion, or at least he makes remarkable efforts. Starting EV has announced that it will rotate from a launch, also called, which works in the microboy space and produce a variety of small, light electric vehicles.
Related: Analysts agree to disagree with Rivian 2025 empty 2025.
The most shocking aspect of this news is likely to be focused on a market like microbility, industry, really synonymous with failure. Just a few years ago, US cities were filled with electric scooters from companies like Bird and Lime, which can only be accessible with a few clicks on a mobile phone.
However, this fad will prove to be extremely short -lived, as this new means of transport has proven to be unstable as a business model. Years later, the majority of the industry has broken up, including Bird, once the largest electronic crack supplier in the country with a $ 2.5 billion valuation, which filed for bankruptcy in December 2023.
The decline in the industry is well represented by the fact that the company called micromobility.com, a former Helbiz rejected by NASDAQ in 2023, has failed to trade over the $ 1 threshold.
Rivian, however, seems confident in the prospects, even on a market with an extremely dubious history. Eclipse Ventures seems to share this opinion: it just invests $ 105 million in the launch.