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Mrbeast told Mark Zuckerberg that the lack of multilingual duplication of Meta It hurts content compared to YouTube, where creators can upload multiple audio songs to different languages. Zuckerberg agreed and suggested that AI could be the solution, with MrBeast emphasizing how AI dubs generated in his own voice had already improved the retention of viewers on other platforms.
There are not many people who can tell Mark Zuckerberg how his platforms can perform better, but the sensation of YouTube Mrbebeast is obviously one of them.
Zuckerberg’s recent interview with the duo of the podcast colin Rosenblum and Samir Chandi saw Mrbeast – the domestic name Jimmy Donaldson – joined the chat.
The most appropriate for a person on YouTube does not waste time to share how he thinks Meta platforms can be improved, especially when it comes to his specialty: Video.
“One thing I think is really nasty [about Meta] Well, you can have different audio songs on YouTube. So 70% of my YouTube audience doesn’t speak English, so I upload videos and then just upload a bunch of different files, so if you click my video in Mexico, it’s automatically in Spanish, “Donaldson explained.
Donaldson says, for example, in tens of millions of views from people who view Spanish or Portuguese, for example.
He continued: “What is brutal is when I post these same videos on Facebook or any of your platforms, I can’t import the dub, so my viewer is always just infinitely more, because people from Mexico and Brazil and things can’t watch it with dubes.”
Although the exact data on YouTube’s viewing is not publicly available, some studies suggest that India is the country with the highest vision on YouTube, followed by the United States and then Brazil, Indonesia and Mexico – presenting a large missed opportunity for a large audience if they cannot look in languages other than English.
Donaldson added that he knew that the teams of the Giant Meta of the Silicon Valley are working on the duplication issue, but said that if he was in the corner office, he would move to the beginning of the list of priorities.
“If I was the CEO, this is one of the first things I will quickly follow, because … Everything you do is spinning around the creators and people who use the platform and want to help them get more views and more engagement,” Donalds continued. “It’s quite crippling after clicking in your head. You’re like, and just like 20% of the world … or whatever the number consumes content in English … It’s brutal.
“It feels almost barbaric to use a platform where you need to choose a language.”
AI solution
Zuckerberg, the third richest man on the planet with a net worth $ 213 billion, agreed-as AI was probably presenting a decision to be Donaldson’s impairment.
On other platforms, Mrbeast – which also has a number of business interests, including chocolate brand holidays, MrBeast Burgers Restaurant Chain and Break Break Break – Added AI to turn its own voice into other languages.
“The detention is actually 1% higher in this language, because when you make AI Dubs, you can use my voice instead of sounding like a voice actor,” continued YouTuber and a philanthropist.
“So, although it is insignificant, because it sounds like me, people look a little longer. It gets so better every month that I wouldn’t be surprised if I just post a video on Facebook in a year, then cancel it in 20 languages.”
Although the public calling of billionaires can be a fun that the average content creator can be avoided, this is not the first time the Mrbeast is evaluating that it costs about $ 85 million-it has been resolved by its decision-making.
Last year, Donaldson dismissed a complaint from Tesla CEO Elon Musk to start posting his videos directly to X.
Thehe The Creator replied that revenue from advertising Musk’s social media platform would not be enough to “finance the faction” of the millions of dollars it costs to make its videos.
By the end of January 2024, Mrbebeast shared the receipts of posting X video, saying he had generated $ 263,655.
“But it’s a little facade,” Donaldson warned. “Advertisers saw the attention he was receiving and bought ads on my video (in my opinion) and thus my views are higher than what you would experience.”
This story was originally presented on Fortune.com