The WWE Hulk Hogan icon, Real American, Beer, is at the center of a $ 10 million lawsuit, including a licensing company and two former employees.
The court claims that Cosby and Bronstein have violated their work agreements by appropriating and using their own information and their marketing tactics and concepts in the development of RAHM INC, according to the LAW360.
Carma often partners with celebrities to license their likeness to other companies, which are then used for various products. He claims that he had a deal with Hogan in the case to be one of the brand ambassadors in February 2023.
The name and image of a beer bearing Hulk Hogan is the center of a $ 10 million trial, which alleges the theft of commercial secrets and its own marketing ideas (Fox News)
This summer, Bronstein – then Carma CEO – discussed the launch of a beer brand using Hogan’s likeness. The Original Idea Included Using August and Billy Busch of the Busch Family.
“Bronstein, As President and Chairman of the Board of Directors, Was Intimately Involved in and Familiar with Carma’s Plans for Hulk Hogan’s Real American Brand Beer,” The Suit Says. “During this time, Karma was in active discussions with August, and Billy Bush, who controls a trademark for the true American Lager brand, to form a joint venture in connection with the real beer of the American brand of Hulk Hogan.”
The claim claims that Cosby was also aware of the concept as part of her duties as CLO.
According to Karma, he has hired a designer to create a beer can be concepts for the true American brand that includes the name and image of Hogan, as well as suggestions for a Greamese camp and a patriot Pilsner. These concepts were provided to Karma in September 2023. The company claims that the proposals, concepts and business plans for the brand are confidential and own.
Two months later, Karma says that this has stopped Cosby and Bronstein, as the latter supposedly arranged the deal in a way that will allow him to take advantage of him personally by showing interest in ownership of the beer company. It is reported that Cosby provided a lawyer to Bronstein and authorized the agreement.
After the executives left, Karma said he was trying to revive the negotiations with Hogan and the Bush family about the idea of beer, but claims that the fighter had become unused and stopped fulfilling his responsibilities as an ambassador of his deal with his deal with the company.
“Plaintiff is Informed and Believes, and Based Theon Alleges, That After Their Termination, Bronstein and Cosby Continued to Hulk Hulk Hogan, HIS Repination, and Hogan’s Real American Brand Beer, and They Solicited Hulk Hogan to Cease His Relationship with Carma and Enter a Business Relationship with Rahm to Sell Hulk Hogan’s Real American Brand Beer, “The Complad,”.
The Company Is Seeking $ 348,000 in Restitation for the Breach of Contract from Bronstein, and Another $ 231,333.33 from Cosby. Carma is also seeking damage, restitution, remuneration and a court order to stop bronstein and Cosby to use their commercial secrets and prevent them from selling products that they think use stolen trade secrets.