Do you ever feel that the burger in the photo looks a little … More than what you actually get? Well, you’re not alone. Burger King is now facing a legal battle because of his claims that his ads in the whopper mouth pump the jar and fill the production to some extent cannot match. A judge ruled that the fast food giant should respond to those who are claimed to have tired illusions, laying the basis for potentially juicy showing the courtroom.
Burger King hit a lawsuit claiming exaggerated whopper sizes
Burger King is facing a class action case for claiming that his Whopper seems far more essential in ads than in real life. The case, Coleman et al against Burger King Corp., is heard in the US District Court of the Southern Florida District (Case No. 22-20925).
On Monday, US District Judge Roy Altman in Miami decided that it was “plausible” some reasonable users may be misled by promotional images of the fast food chain. The claim, brought by 19 clients from 13 states, claims that Burger King has significantly exaggerated the size of its menu items both in the store and in online ads.
The plaintiffs claim that Burger King’s burgers are depicted as “overflowing” their buns, in particular appearing 35% greater and is shown more than twice as much as the actual amount of meat.
While Burger King admitted that its marketing team “stylizes sandwiches more beautifully” from the restaurant staff, the company defends the practice, claiming that “reasonable users know that the meaning of the menu board photos is to make the items look as appetizing as possible.”
Judge Altman, however, found that the complaint describes the advertisement that “goes[es] Beyond a simple exaggeration or fluff. “He noted the difference between this case and a similar case against McDonald’s and Wendy, which the Federal Judge in Brooklyn rejected in September 2023. Altman indicated that Burger King’s alleged exaggerations were more extreme, especially in advertisements published after 2017, where the one who seems to be no more in more than more than in more than in more than in more than in more than in more than more than in more than more than in more than more than in more than more than in more than more than in more than more than in more than more than in more than more than in more than more than in more than more than in more than the one.
The applicant’s lawyer Anthony Rousseau welcomes the decision, expressing satisfaction with the decision. However, Burger King denies the denial of the allegations.
“The claimants’ claims are false,” Burger King says in a statement on Tuesday. “Flame beef pans depicted in our advertisement are the same patties used in the millions of burgers we serve in the US”
There is no publicly available information on this writing on the next hearing date in the class of Burger King, which is owned by Brands International -based restaurants, whose portfolio also includes Tim Hortens, Popays and Firehouse Subs.
Subway is confronted with a similar class action case because of supposedly misleading ads
The Subway also faces a class action case brought in October 2024 in the US District Court for the Eastern County of New York. The case, Tollison against the Subway Restaurants Inc et al (Case No. 24-07495), was initiated by Queens Resident Anna Tolison. She claims that Subway ads for the steak and cheese sandwich are “roughly misleading”, depicting sandwiches with at least 200% more meat than what is served to customers.
Tollison claims to have paid $ 7.61 for a sandwich that contains significantly less meat than the advertised. The trial claims that such advertising practices are particularly concerned about the background of high inflation and food prices disproportionately affecting lower-income consumers.
Subway did not publicly comment on the case. The company, which is now owned by Atlanta -based, a private Roark Capital company, is facing similar legal challenges in the past, including lawsuits about the duration of its sandwiches with a “leg” and the sugar content of his bread.
Source: Reuters
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