Tesla’s chief designer accidentally breaks Cybertruck’s Armor Glass window at $ 61,000 with a metal ball. He now says it was a “great marketing moment”

• During the discovery of Tesla Cybertruck 2019, Franz von Holzhausen’s chief designer threw steel balls into the truck to demonstrate his strength, but instead broke two windows. In a recent interview, von Holzhausen said the accident became a “great marketing moment”. Tesla started selling t -shirts hinting at the incident, and CEO Elon Musk said the company saw 200,000 orders for Kiberts in the days after its launch.

Some may call the accidental destruction of Franz von Holzhausen on a Tesla Cybertruck window – error; Von Holzhausen would prefer to call it a “great meme” instead.

During the 2019 presentation of Tesla Cybertruck, Von Holzhausen, the company’s chief designer threw steel balls into the vehicle, intending to demonstrate Windows CEO Musk, which was made by Armour Glass, are really difficult. However, the windows unexpectedly crashed, letting Musk deliver the rest of his introduction to the new truck while standing in front of the damaged car. Tesla shares fell more than 5% the next day.

While the incident seemed like a omen showing that Cyberuk was ready to fail, the bottle demonstration actually opened the opportunity to give the new spotlight model, said Von Holzhausen in an interview with Tesla Club Austria, published on Saturday.

“It was just one of those Murphy’s laws where something bad was happening, but it turned out to be a great meme,” said von Holzhausen, referring to the phenomenon when something could go wrong, he would usually do it. “And I think in a strange way – we don’t do marketing – but that has become a great marketing moment.”

He added, “This was not an expected moment, but at that moment you have to roll with it.”

After the vehicle was discovered, Musk posted a video of X from von Holzhausen, throwing a steel ball on the Cybertruck model before its launch, with its windows withstanding the power of throwing without visible damage. The video was watched more than 6 million times within three days of its publication.

“I suppose we have some improvements to make before the production lol,” Musk writes.

Days later, Musk advertised the success of Cybertruck launching, saying Tesla received over 200,000 orders for the vehicle. While Tesla does not break out the Cybertruck numbers when it reports profits, instead grouping them with Model S and X, the company recalled almost all Cybertrucks, which was on the road earlier this year because of a problem in which the exterior can be separated and this only raised about 46,000 vehicles.