In-N-Out Burger is expanding its imprint in California and outside.
The beloved burger joint recently added to its catalog of Grand Openings three new places in California: Indio, Modesto and Monrovia.
The trio of the stores will open in 2025 along with a pre-announced Sylmar, California, Website and three other places in Arizona, Colorado and Washington, the last of which marks the In-Nut debut in the state.
The first of the new restaurants in Brighton, Colorada, opened its doors on Friday, a statement from Spokersperson Kathleen Hardesty said. S
The other stores are currently under construction and will be opened this year, Hardsty said, adding that “given the unpredictable nature of the development process, we cannot provide specific dates for opening at the moment.”
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Currently, In-N-Out is working in eight states, with just over two-thirds of its stores being in California.
Much of the expansion of the Burger chain in recent years has been aimed at areas with high population growth, said Jim Salera, a restaurant analyst at Stephens. This includes both internal cities in California and beyond hot spots.
“California has always been a country that has had a faster growing population and now you see that more in areas such as Arizona, Texas, Florida, Tennessee,” Salera said. “I don’t think it’s accidental that if you start looking at places where these restaurants open new spots, it’s the same list of states.”
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The continued expansion of outside the state is not related to the escape from California, Salera said, although labor inflation and increasing costs of working in the state may relate to the equation.
“This is more optimization of their imprint,” Salera said.
By opening places outside of California, the company prevents its current stores from cannibiting its sales to each other – among the reasons Shake Shack, quoted for its recent LA closure. This move also takes advantage of the market opportunity represented by internal migration.
“It’s easier to sell someone who already knows you,” Salera said, noting that the California expatrios in the Pacific Northwest and the Sunny Belt are safe business bets.
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